Strategic Plan, Part I Conceptualizing a Business

Strategic Plan, Part I: Conceptualizing a Business BUS/475 Strategic Plan, Part I: Conceptualizing a Business A successful strategic plan must be based on the company s mission, vision, and values. The purpose of this paper is to define a selected business, products, services, and customers by creating a mission statement. In addition, this paper contains a vision for the organization that demonstrate the expected future for the business, and it will define the company values considering important topics such as culture, social responsibility, and ethics. It will also analyze how the vision, mission, and values guide the company s strategic direction. Finally, it will evaluate how the company address customers needs and how†¦show more content†¦The trends in fashion are always changing, Bella Boutique will have to be alert of the new trends to keep customers satisfied. Another resource to make sure the company is addressing customers needs is to have customer satisfaction surveys, allowing the customers to express what they like about our store and what they would change. Bella Boutique will have plenty of local competition from many other boutiques. The most direct competitors will be those with the same concept, located in the same area, carrying some of the same brands we sell, and advertising to our target market. Besides the trendy and affordable clothing and accessories, Bella Boutique will create a significant competitive advantage by providing a place to shop with a fun, comfortable, and welcoming atmosphere. In addition, Bella Boutique offers a superior customer service, and we strive for 100% customer satisfaction. Another unique feature of Bella Boutique that creates competitive advantage is the free personalized styling service, in which a professional stylist helps the customers find the right pieces of clothing for their body type and personality. Bella Boutique locations will be designed with comfort and convenience in mind, the store will be decorated with contemporary furniture and painted with inviting colors. The store will have big private dressing rooms with plenty of hooks to hang the clothing pieces and an assignedShow MoreRelatedStrategic Plan, Part I Conceptualizing a Business1105 Words   |  5 PagesShannan Coleman April 12, 2012 Strategic Plan, Part I Conceptualizing a Business Matthew Nosbisch Strategic Plan, Part I Conceptualizing a Business When one decides that they are going to open a business, there are a few things that need to be considered. First a strategic management plan is needed to outline what, where, and how of the business. 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